/* Home, direction B. Tokens live in theme-b.css: linen, graphite, gold. */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body.b { margin: 0; background: var(--linen); color: var(--ink); font: 500 17px/1.55 var(--sans-b); -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; }
:where(.b) :is(h1, h2, h3, p, ol, ul, figure) { margin: 0; padding: 0; }
:where(.b) img { max-width: 100%; height: auto; display: block; }
:where(.b) a { color: inherit; }
.skip { position: absolute; left: 12px; top: -60px; z-index: 99; background: var(--ink); color: var(--on-ink); padding: 10px 14px; text-decoration: none; }
.skip:focus { top: 12px; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.b main { --pad: max(clamp(18px, 4vw, 56px), calc((100% - 1180px) / 2)); }

/* shared pieces */
.eyebrow { display: flex; align-items: center; gap: 14px; font-size: 12.5px; font-weight: 600; letter-spacing: .2em; text-transform: uppercase; color: var(--ink-55); }
.eyebrow::before { content: ""; width: 40px; height: 1px; background: var(--gold); flex: none; }
.step-k { font-size: 12px; font-weight: 600; letter-spacing: .18em; text-transform: uppercase; color: var(--gold); }
.b h2 { font-weight: 500; font-size: clamp(38px, 4.4vw, 68px); line-height: 1.02; letter-spacing: -.035em; text-wrap: balance; }
.b h2 em { font-family: var(--serif-b); font-weight: 400; color: var(--gold); letter-spacing: -.01em; }
.btn { position: relative; display: inline-flex; align-items: center; gap: 16px; background: var(--ink); color: var(--on-ink); text-decoration: none; font: 600 17px/1 var(--sans-b); padding: 21px 30px; border-radius: 2px; overflow: hidden; isolation: isolate; transition: transform .5s var(--ease-b); }
.btn i { font-style: normal; color: var(--gold); transition: transform .5s var(--ease-b); }
.btn::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 2px; background: var(--gold); transform: scaleX(0); transform-origin: left; transition: transform .7s var(--ease-b); }
.btn:hover::after { transform: scaleX(1); }
.btn:hover i { transform: translateX(4px); }
.btn[href^="#"]:hover i { transform: translateY(3px); }
.btn-lg { font-size: 19px; padding: 25px 38px; }
.btn-ghost { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 1px var(--ink); }
.lnk { display: inline-flex; gap: 10px; align-items: center; font-weight: 600; text-decoration: none; padding-bottom: 6px; background: linear-gradient(var(--gold), var(--gold)) 0 100% / 100% 1px no-repeat; transition: background-size .6s var(--ease-b); }
.lnk::after { content: "\2192"; color: var(--gold); transition: transform .5s var(--ease-b); }
.lnk:hover { background-size: 0 1px; background-position: 100% 100%; }
.lnk:hover::after { transform: translateX(4px); }

/* hero */
.hb-hero { position: relative; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.08fr); align-items: center; gap: 24px; min-height: calc(100svh - 86px); padding: 32px var(--pad) 88px; overflow: hidden; }
.hb-copy { position: relative; z-index: 1; }
.b h1 { margin-top: 26px; font-weight: 500; line-height: 1; }
.h1-my { display: block; font-size: clamp(32px, 3vw, 46px); letter-spacing: -.025em; }
.b h1 em { display: block; font-family: var(--serif-b); font-weight: 400; color: var(--gold); font-size: clamp(116px, 14vw, 216px); line-height: .8; letter-spacing: -.035em; margin: 2px 0 0 -.04em; }
.h1-sub { display: block; margin-top: 14px; font-size: clamp(26px, 2.5vw, 40px); font-weight: 600; letter-spacing: -.025em; }
.pains { list-style: none; display: flex; flex-wrap: wrap; gap: 4px 20px; margin-top: 34px !important; font-size: clamp(21px, 1.9vw, 28px); font-weight: 600; letter-spacing: -.02em; }
.pains li { position: relative; }
.pains li + li::before { content: ""; position: absolute; left: -12px; top: 50%; width: 4px; height: 4px; margin-top: -1px; border-radius: 50%; background: var(--gold); }
.start { margin-top: 8px !important; font: italic 400 clamp(26px, 2.2vw, 34px)/1.2 var(--serif-b); color: var(--ink-55); }
.hb-copy .btn { margin-top: 34px; }
.hb-pack { position: relative; justify-self: center; width: 100%; }
.hb-pack img { width: 122%; max-width: none; margin-left: -11%; -webkit-mask-image: radial-gradient(ellipse 53% 47% at 50% 54%, #000 68%, transparent 99%); mask-image: radial-gradient(ellipse 53% 47% at 50% 54%, #000 68%, transparent 99%); }
.cue { position: absolute; left: var(--pad); bottom: 30px; display: flex; align-items: center; gap: 14px; font-size: 12px; font-weight: 600; letter-spacing: .2em; text-transform: uppercase; color: var(--ink-55); text-decoration: none; }
.cue span { width: 48px; height: 1px; background: var(--ink-12); position: relative; overflow: hidden; }
.cue span::after { content: ""; position: absolute; inset: 0; background: var(--gold); transform: translateX(-100%); animation: sweep 2.4s 1.6s var(--ease-b) infinite; }

/* protocol */
.pr { padding: clamp(96px, 14vh, 160px) var(--pad) clamp(80px, 12vh, 140px); }
.pr-lede { margin-top: 22px !important; max-width: 30ch; font-size: clamp(24px, 2.2vw, 34px); line-height: 1.2; letter-spacing: -.025em; }
.pr-grid { margin-top: 56px; }
.pr-visual { display: none; }
.pr-steps { list-style: none; border-top: 1px solid var(--ink); }
.step { display: grid; grid-template-columns: 84px minmax(0, 1fr); column-gap: 22px; padding: 30px 0; border-bottom: 1px solid var(--ink-12); }
.step > :not(.step-img) { grid-column: 2; }
.step-img { grid-row: 1 / span 6; width: 84px; height: auto; align-self: start; }
.step h3 { margin-top: 8px !important; font-size: clamp(34px, 4vw, 60px); font-weight: 600; letter-spacing: -.04em; line-height: 1; }
.step-why { margin-top: 12px !important; font: italic 400 clamp(22px, 1.9vw, 28px)/1.25 var(--serif-b); color: var(--ink-70); max-width: 30ch; }
.step-how { margin-top: 20px !important; display: grid; grid-template-columns: 56px 1fr; gap: 12px; max-width: 44ch; color: var(--ink); }
.step-how span { font-size: 12px; font-weight: 600; letter-spacing: .18em; text-transform: uppercase; color: var(--ink-55); padding-top: 4px; }
.step-price { margin-top: 18px !important; font-size: 16px; color: var(--ink-55); }
.step-price b { font-size: 28px; font-weight: 600; color: var(--ink); letter-spacing: -.02em; font-variant-numeric: tabular-nums; }
.step-price small { display: block; margin-top: 4px; font-size: 13.5px; }

@media (min-width: 960px) {
  .pr-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: 0 clamp(40px, 6vw, 110px); }
  .pr-visual { display: block; position: sticky; top: calc(86px + 4vh); height: calc(100svh - 86px - 8vh); }
  .pr-num span { position: absolute; left: 0; top: -2%; font: italic 400 clamp(200px, 22vw, 360px)/1 var(--serif-b); color: var(--gold); opacity: 0; transform: translateY(30px); transition: opacity .7s var(--ease-b), transform .9s var(--ease-b); }
  .pr-bottle img { position: absolute; left: 50%; bottom: 6%; height: 74%; width: auto; transform: translate(-30%, 40px) scale(.96); opacity: 0; filter: drop-shadow(0 40px 34px rgba(37, 33, 29, .3)); transition: opacity .7s var(--ease-b), transform 1s var(--ease-b); }
  .pr-rail { position: absolute; left: 0; bottom: 6%; width: 1px; height: 46%; background: var(--ink-12); }
  .pr-rail i { position: absolute; left: 0; top: 0; width: 1px; height: 100%; background: var(--gold); transform-origin: top; transform: scaleY(var(--p, 0)); }
  [data-active="1"] [data-n="1"], [data-active="2"] [data-n="2"], [data-active="3"] [data-n="3"], [data-active="4"] [data-n="4"] { opacity: 1; }
  [data-active="1"] .pr-num [data-n="1"], [data-active="2"] .pr-num [data-n="2"], [data-active="3"] .pr-num [data-n="3"], [data-active="4"] .pr-num [data-n="4"] { transform: none; }
  [data-active="1"] .pr-bottle [data-n="1"], [data-active="2"] .pr-bottle [data-n="2"], [data-active="3"] .pr-bottle [data-n="3"], [data-active="4"] .pr-bottle [data-n="4"] { transform: translate(-30%, 0) scale(1); }
  .pr-steps { border-top: 0; }
  .step { display: flex; flex-direction: column; justify-content: center; min-height: 76svh; padding: 0; border-bottom: 0; border-top: 1px solid var(--ink-12); transition: opacity .6s var(--ease-b); }
  .step:first-child { border-top: 1px solid var(--ink); }
  .step-img { display: none; }
  .js .step { opacity: .28; }
  .js [data-active="1"] .step[data-n="1"], .js [data-active="2"] .step[data-n="2"], .js [data-active="3"] .step[data-n="3"], .js [data-active="4"] .step[data-n="4"] { opacity: 1; }
}

.pr-total { display: flex; flex-wrap: wrap; align-items: flex-end; justify-content: space-between; gap: 28px; margin-top: 56px; padding-top: 40px; border-top: 1px solid var(--ink); }
.total { margin-top: 14px !important; display: flex; align-items: baseline; gap: 14px; }
.total b { font: 400 clamp(84px, 9vw, 140px)/.85 var(--serif-b); letter-spacing: -.02em; font-variant-numeric: tabular-nums; }
.total span { font-size: 20px; color: var(--ink-55); }
.total-small { margin-top: 12px !important; color: var(--ink-55); }

/* start with one */
.one { background: var(--linen-2); padding: clamp(96px, 14vh, 160px) var(--pad); }
.one-head h2 { margin-top: 22px; max-width: 18ch; }
.one-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0; margin-top: 64px; border-top: 1px solid var(--ink); }
.one-item { display: grid; grid-template-columns: 120px minmax(0, 1fr); gap: 28px; align-items: start; padding: 40px 40px 40px 0; }
.one-item + .one-item { padding: 40px 0 40px 40px; border-left: 1px solid var(--ink-12); }
.one-item img { width: 120px; height: auto; filter: drop-shadow(0 24px 22px rgba(37, 33, 29, .25)); transition: transform .8s var(--ease-b); }
.one-item:hover img { transform: translateY(-6px) rotate(-1.5deg); }
.one-item h3 { margin-top: 10px; font-size: clamp(26px, 2.2vw, 34px); font-weight: 600; letter-spacing: -.03em; line-height: 1.1; }
.one-item p:not(.step-k) { margin-top: 12px; color: var(--ink-70); max-width: 38ch; }
.one-item .lnk { margin-top: 22px; }
.one-more { margin-top: 32px !important; color: var(--ink-70); }
.one-more a { font-weight: 600; text-decoration: none; border-bottom: 1px solid var(--gold); }

/* work with me */
.me { padding: clamp(96px, 14vh, 160px) var(--pad); }
.me-head h2 { margin-top: 22px; }
.me-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); margin-top: 64px; border-top: 1px solid var(--ink); }
.me-item { padding: 44px 48px 8px 0; display: flex; flex-direction: column; gap: 14px; align-items: flex-start; }
.me-item + .me-item { padding: 44px 0 8px 48px; border-left: 1px solid var(--gold); }
.me-item h3 { font-size: clamp(30px, 2.8vw, 44px); font-weight: 600; letter-spacing: -.035em; line-height: 1.05; }
.me-item p:not(.step-k) { color: var(--ink-70); max-width: 40ch; }
.me-item .btn { margin-top: 14px; }

/* phones */
@media (max-width: 860px) {
  .hb-hero { grid-template-columns: minmax(0, 1fr); min-height: 0; padding-top: 28px; padding-bottom: 40px; gap: 8px; }
  .hb-pack img { width: 128%; margin-left: -14%; }
  .cue { display: none; }
  .one-grid, .me-grid { grid-template-columns: minmax(0, 1fr); }
  .one-item, .one-item + .one-item { padding: 32px 0; border-left: 0; grid-template-columns: 84px minmax(0, 1fr); gap: 20px; }
  .one-item + .one-item { border-top: 1px solid var(--ink-12); }
  .one-item img { width: 84px; }
  .me-item, .me-item + .me-item { padding: 36px 0; border-left: 0; }
  .me-item + .me-item { border-top: 1px solid var(--gold); }
  .pr-total .btn { width: 100%; justify-content: center; }
}

/* motion: entrance, reveals, count-up (all off with reduced motion) */
@keyframes up { from { opacity: 0; transform: translateY(28px); } to { opacity: 1; transform: none; } }
@keyframes draw { from { transform: scaleX(0); } }
@keyframes sweep { 0% { transform: translateX(-100%); } 60%, 100% { transform: translateX(100%); } }
@keyframes breathe { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-7px); } }
@media (prefers-reduced-motion: no-preference) {
  .hb-copy .eyebrow::before { transform-origin: left; animation: draw 1.2s .2s var(--ease-b) both; }
  .hb-pack { animation: fadein .5s ease-out both; }
  .hb-pack img { animation: breathe 9s 1.8s ease-in-out infinite; }
  .js .rv { opacity: 0; transform: translateY(26px); transition: opacity .9s var(--ease-b), transform 1.1s var(--ease-b); transition-delay: var(--d, 0s); }
  .js .rv.in { opacity: 1; transform: none; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } .pr-num span, .pr-bottle img, .step { transition: none !important; } }
.step-buy { margin-top: 18px; align-self: flex-start; justify-self: start; font-size: 15px; }
.pr-lede em { font-family: var(--serif-b); font-weight: 400; font-style: italic; color: var(--gold); }

/* Dan's own words under each product */
.step-q { margin: 22px 0 0; padding: 4px 0 4px 20px; border-left: 1px solid var(--gold); max-width: 46ch; }
.step-q p { font: italic 400 clamp(19px, 1.5vw, 22px)/1.35 var(--serif-b); color: var(--ink); }
.step-q cite { display: block; margin-top: 10px; font: 600 11.5px/1.3 var(--sans-b); font-style: normal; letter-spacing: .16em; text-transform: uppercase; color: var(--ink-55); }

/* the big italic step number leans left: keep it inside the frame */
@media (min-width: 960px) { .pr-num span { left: .16em; } .pr-visual { overflow: visible; } .pr-rail { left: 0; } }

/* scroll cue: centred, a short line with a gold bead sliding down */
.cue { left: 50%; transform: translateX(-50%); flex-direction: column; gap: 10px; bottom: 26px; }
.cue span { width: 1px; height: 44px; background: var(--ink-12); }
.cue span::after { inset: auto; left: -2px; top: 0; width: 5px; height: 5px; border-radius: 50%; background: var(--gold); transform: none; animation: bead 2.2s 1.4s var(--ease-b) infinite; }
.cue b { font-weight: 600; }
@keyframes bead { 0% { transform: translateY(-6px); opacity: 0; } 25% { opacity: 1; } 80% { transform: translateY(40px); opacity: 0; } 100% { opacity: 0; } }
@media (prefers-reduced-motion: reduce) { .cue span::after { animation: none; } }
@keyframes fadein { from { opacity: 0; } }

/* scroll cue v3: no word, a thin circle with a gold arrow drifting down */
.cue { width: 46px; height: 46px; padding: 0; border-radius: 50%; border: 1px solid var(--ink-12); justify-content: center; align-items: center; gap: 0; transition: border-color .4s; }
.cue:hover { border-color: var(--gold); }
.cue i { font-style: normal; font-size: 18px; line-height: 1; color: var(--gold); animation: drift 2.2s 1s ease-in-out infinite; }
@keyframes drift { 0%, 100% { transform: translateY(-3px); opacity: .55; } 50% { transform: translateY(4px); opacity: 1; } }
@media (prefers-reduced-motion: reduce) { .cue i { animation: none; } }
.cue { display: flex; color: var(--gold); }
.cue svg { display: block; animation: drift2 2.2s 1s ease-in-out infinite; }
@keyframes drift2 { 0%, 100% { transform: translateY(-3px); opacity: .6; } 50% { transform: translateY(3px); opacity: 1; } }
@media (prefers-reduced-motion: reduce) { .cue svg { animation: none; } }
.step-q { font: italic 400 clamp(19px, 1.5vw, 22px)/1.35 var(--serif-b); color: var(--ink); margin-top: 22px !important; }

/* the Core 4 film, under the protocol intro */
.hb-copy h1 { margin-top: 0; }
.pr-film { margin: 48px 0 0; }
.pr-film video { display: block; width: 100%; aspect-ratio: 16 / 9; background: var(--ink); border-radius: 2px; }
.pr-film figcaption { margin-top: 12px; font-size: 13px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--ink-55); }
.pr-film .eyebrow { margin-bottom: 20px; }
.pr-film { margin-top: 72px; }

/* hero motion (concept D, cell in the river): canvases behind, transparent pack shot fully opaque on top */
.hb-hero { isolation: isolate; }
.hb-hero .fx-river, .hb-hero .fx-cell { position: absolute; inset: 0; width: 100%; height: 100%; display: block; z-index: -1; pointer-events: none; }
.hb-pack img { -webkit-mask-image: none; mask-image: none; }
@media (prefers-reduced-motion: no-preference) { .hb-pack img { animation: none; } }

/* phones: smaller name and title, tighter spacing, so the four bottles show on the first screen */
@media (max-width: 860px) {
  .ch-top { min-height: 64px; padding-top: 12px; padding-bottom: 12px; }
  .ch-brand { font-size: 22px; }
  .ch-menu { width: 40px; height: 40px; }
  .hb-hero { padding-top: 18px; gap: 0; }
  .h1-my { font-size: 26px; }
  .b h1 em { font-size: 88px; }
  .h1-sub { font-size: 24px; margin-top: 8px; }
  .pains { margin-top: 18px !important; font-size: 19px; }
  .start { font-size: 24px; margin-top: 2px !important; }
  .hb-copy .btn { margin-top: 18px; padding: 17px 24px; font-size: 16px; }
  .hb-pack { margin-top: -8px; }
  .hb-pack img { width: 116%; margin-left: -8%; }
}
@media (max-width: 860px) { .hb-hero .cue { display: none; } }
.pr-grid { margin-top: 0; }
@media (max-width: 860px) { .hb-hero { padding-bottom: 8px; } .pr { padding-top: 40px; } }

/* product facts under the pack: one fine line, small capitals, gold dots */
.seals { list-style: none; display: flex; flex-wrap: wrap; justify-content: center; gap: 8px 0; margin: -6px auto 0 !important; max-width: 640px; padding-top: 16px; border-top: 1px solid var(--ink-12); font-size: 11.5px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--ink-70); }
.seals li { display: inline-flex; align-items: center; white-space: nowrap; }
.seals li + li::before { content: ""; width: 4px; height: 4px; border-radius: 50%; background: var(--gold); margin: 0 14px; }
@media (prefers-reduced-motion: no-preference) {
  .seals li { animation: up .8s var(--ease-b) both; }
  .seals li:nth-child(1) { animation-delay: .5s; } .seals li:nth-child(2) { animation-delay: .6s; } .seals li:nth-child(3) { animation-delay: .7s; } .seals li:nth-child(4) { animation-delay: .8s; } .seals li:nth-child(5) { animation-delay: .9s; }
}
@media (max-width: 860px) { .seals { font-size: 10.5px; letter-spacing: .12em; margin-top: -4px !important; padding-top: 12px; } .seals li + li::before { margin: 0 9px; } }
/* dots belong to the end of the previous item, so a wrapped line never starts with a dot */
.seals { gap: 8px 22px; }
.seals li + li::before { content: none; }
.seals li:not(:last-child)::after { content: ""; width: 4px; height: 4px; border-radius: 50%; background: var(--gold); margin-left: 22px; }
.seals li:last-child { margin-right: 0; }
@media (max-width: 860px) { .seals { gap: 8px 14px; } .seals li:not(:last-child)::after { margin-left: 14px; } }
/* v3: no dots. Desktop: one line, fine rules between. Phone: tidy grid. */
.seals li:not(:last-child)::after { content: none; }
.seals { max-width: none; justify-content: center; gap: 0; font-size: 10.5px; letter-spacing: .14em; }
.seals li { padding: 0 14px; }
.seals li + li { border-left: 1px solid var(--ink-12); }
@media (max-width: 860px) {
  .seals { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px 0; text-align: center; }
  .seals li { justify-content: center; padding: 0 6px; white-space: normal; }
  .seals li + li { border-left: 0; }
  .seals li:nth-child(even) { border-left: 1px solid var(--ink-12); }
  .seals li:last-child { grid-column: 1 / -1; }
}
/* v4 desktop: 3 then 2, centred, fine rules between neighbours */
@media (min-width: 861px) {
  .seals { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 12px 0; max-width: 620px; text-align: center; }
  .seals li { grid-column: span 2; justify-content: center; padding: 0 10px; border-left: 0 !important; }
  .seals li:nth-child(2), .seals li:nth-child(3), .seals li:nth-child(5) { border-left: 1px solid var(--ink-12) !important; }
  .seals li:nth-child(4) { grid-column: 2 / span 2; }
}
.disc { margin-top: 18px !important; max-width: 70ch; font-size: 13px; line-height: 1.5; color: var(--ink-55); }
.disc a { color: var(--ink-70); }
.ch-legal a { color: inherit; text-decoration: underline; }

/* prices in the "start with one" cards */
.one-item .step-price { margin-top: 14px !important; }

/* phones: product facts as a tidy two-column list with gold ticks, nothing wraps */
@media (max-width: 860px) {
  .seals { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px 16px; max-width: 360px; margin-left: auto !important; margin-right: auto !important; text-align: left; font-size: 10px; letter-spacing: .1em; }
  .seals li, .seals li:nth-child(even), .seals li + li { border-left: 0 !important; padding: 0; justify-content: flex-start; white-space: nowrap; }
  .seals li:last-child { grid-column: auto; }
  .seals li::before { content: ""; flex: none; width: 9px; height: 5px; margin: 0 8px 2px 0; border-left: 1.5px solid var(--gold); border-bottom: 1.5px solid var(--gold); transform: rotate(-45deg); }
}
@media (max-width: 860px) { .seals li + li::before, .seals li::before { content: "" !important; } }
@media (max-width: 860px) {
  .hb-hero .seals li::before, .hb-hero .seals li + li::before { content: "" !important; display: block; flex: none; width: 9px; height: 5px; margin: 0 8px 3px 0; background: none; border-radius: 0; border: 0; border-left: 1.5px solid var(--gold); border-bottom: 1.5px solid var(--gold); transform: rotate(-45deg); }
}

/* three ways to start: 3 columns on desktop */
@media (min-width: 1100px) {
  .one-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .one-item { grid-template-columns: minmax(0, 1fr); padding: 40px 32px 40px 0; }
  .one-item + .one-item { padding: 40px 32px 40px 32px; border-left: 1px solid var(--ink-12); }
  .one-item:last-child { padding-right: 0; }
  .one-item img { width: auto; height: 170px; }
}
@media (min-width: 861px) and (max-width: 1099px) { .one-item:nth-child(3) { grid-column: 1 / -1; border-left: 0; border-top: 1px solid var(--ink-12); padding-left: 0; } }
@media (max-width: 860px) { .one-item:nth-child(3) img { width: 84px; } .one-item + .one-item { border-top: 1px solid var(--ink-12); } }
@media (min-width: 1100px) { .one-item img { width: auto !important; max-width: 100%; height: 170px !important; object-fit: contain; object-position: left bottom; } }
.hb-acts { margin-top: 34px; display: flex; flex-wrap: wrap; align-items: center; gap: 16px 28px; }
.hb-acts .btn { margin-top: 0 !important; }
@media (max-width: 860px) { .hb-acts { margin-top: 18px; gap: 12px 22px; } }

/* pinned bottles: one format for all four, anchored right of the step number so they never overlap */
@media (min-width: 960px) {
  .pr-bottle img { left: auto; right: 4%; height: 70%; transform: translateY(40px) scale(.96); }
  [data-active="1"] .pr-bottle [data-n="1"], [data-active="2"] .pr-bottle [data-n="2"], [data-active="3"] .pr-bottle [data-n="3"], [data-active="4"] .pr-bottle [data-n="4"] { transform: none; }
}
/* rotating facts: each slot fades and lifts out, then the new fact settles in */
.seals li { transition: opacity .45s var(--ease-b), transform .45s var(--ease-b), filter .45s var(--ease-b); }
.seals li.swap { opacity: 0; transform: translateY(-6px); filter: blur(2px); }

/* phones v2: the whole hero (title, button, bottles, facts) fits the first screen; facts never run off */
@media (max-width: 860px) {
  .hb-hero { padding-top: 12px; padding-bottom: 4px; }
  .h1-my { font-size: 20px; }
  .b h1 em { font-size: 68px; }
  .h1-sub { font-size: 20px; margin-top: 4px; }
  .pains { margin-top: 12px !important; font-size: 16px; gap: 2px 14px; }
  .start { font-size: 20px; }
  .hb-acts { margin-top: 12px; gap: 10px 18px; }
  .hb-acts .btn { padding: 14px 18px; font-size: 15px; gap: 10px; }
  .hb-acts .lnk { font-size: 14.5px; padding-bottom: 4px; }
  .hb-pack { margin-top: -18px; }
  .hb-pack img { width: 100%; margin-left: 0; }
  .seals { margin-top: -14px !important; padding-top: 10px; gap: 7px 12px; font-size: 9.5px; letter-spacing: .08em; }
  .seals li, .seals li:nth-child(even), .seals li + li { white-space: normal; min-width: 0; line-height: 1.25; }
}

/* phones v3: the hero is exactly one screen tall, facts sit on its bottom edge, a bit larger type */
@media (max-width: 860px) {
  .hb-hero { display: flex; flex-direction: column; min-height: calc(100svh - 65px); padding-top: 16px; padding-bottom: 18px; }
  .hb-pack { flex: 1; display: flex; flex-direction: column; justify-content: flex-end; margin-top: 0; }
  .hb-pack img { width: 108%; margin-left: -4%; margin-top: auto; }
  .h1-my { font-size: 22px; }
  .b h1 em { font-size: 76px; }
  .h1-sub { font-size: 22px; }
  .pains { font-size: 17px; margin-top: 14px !important; }
  .start { font-size: 22px; }
  .hb-acts { margin-top: 16px; }
  .seals { font-size: 10px; gap: 8px 12px; }
  .pr { padding-top: 56px; }
}
@media (max-width: 860px) {
  .hb-hero { align-items: stretch; justify-content: space-between; }
  .hb-pack { flex: 1; justify-content: center; }
  .hb-pack img { width: 122%; margin-left: -11%; margin-top: 0; max-height: 42svh; object-fit: contain; }
  .seals { margin-top: 0 !important; }
}
@media (max-width: 860px) and (max-height: 660px) { .b h1 em { font-size: 64px; } .h1-sub, .start { font-size: 19px; } .pains { font-size: 15px; } }
@media (max-width: 860px) and (max-height: 660px) { .hb-pack img { max-height: 33svh; } .hb-hero { padding-bottom: 12px; } }
@media (max-width: 860px) and (min-height: 661px) { .hb-pack img { width: 130%; margin-left: -15%; max-height: 48svh; } }
@media (max-width: 860px) { .hb-hero .seals li:nth-child(5) { display: none; } }

/* "start with one": the three columns share one grid, so label, title, text, price and link line up */
@media (min-width: 1100px) {
  .one-grid { grid-template-rows: repeat(6, auto); column-gap: 0; }
  .one-item { grid-row: span 6; display: grid; grid-template-rows: subgrid; row-gap: 0; align-items: start; }
  .one-item > div { display: contents; }
  .one-item img { margin-bottom: 28px; }
  .one-item .step-k { margin-top: 0 !important; align-self: end; }
  .one-item h3 { margin-top: 10px; }
  .one-item p:not(.step-k):not(.step-price) { margin-top: 14px !important; }
  .one-item .step-price { margin-top: 22px !important; align-self: end; }
  .one-item .lnk { margin-top: 20px; justify-self: start; align-self: start; }
}
.one-item h3 { text-wrap: balance; }
.one-item p { text-wrap: pretty; }
/* what each product does, in the brand's own supports / helps wording */
.step-does { margin-top: 10px !important; max-width: 44ch; font-size: 17px; font-weight: 600; line-height: 1.4; letter-spacing: -.005em; color: var(--ink); }
.step-does + .step-why { margin-top: 8px !important; }
.ast { font-size: .7em; color: var(--gold); margin-left: 1px; }
.one .disc { margin-top: 28px !important; }
.nw { white-space: nowrap; }

/* rotating pain word: one word, soft vertical swap, width eases so the "?" glides */
.pains { display: flex; align-items: baseline; gap: 0 !important; }
.pains li + li::before { content: none; }
.rot { position: relative; display: inline-block; height: 1.2em; overflow: hidden; vertical-align: bottom; white-space: nowrap; transition: width .7s cubic-bezier(.4, 0, .2, 1); }
.rot-w { position: absolute; left: 0; top: 0; white-space: nowrap; transform: translateY(0); opacity: 1;
  transition: transform .8s cubic-bezier(.4, 0, .2, 1), opacity .6s cubic-bezier(.4, 0, .2, 1); }
.rot-w:first-child:last-child { position: relative; }
.rot-w.is-in { transform: translateY(100%); opacity: 0; }
.rot-w.is-out { transform: translateY(-100%); opacity: 0; }
.rot-q { white-space: nowrap; }

/* product facts: same soft swap, no blur */
.seals li { transition: opacity .7s cubic-bezier(.4, 0, .2, 1), transform .8s cubic-bezier(.4, 0, .2, 1); filter: none; }
.seals li.swap { opacity: 0; transform: translateY(-5px); filter: none; }
.rot { height: 1.32em; vertical-align: -0.28em; }
.rot-w { line-height: 1.32em; }
.pains { align-items: center; line-height: 1.32; }

/* hero v5: one airy line, the changing word + "Start here." in gold italic, more room around the button */
.hb-copy .pains { margin-top: 30px !important; font-size: clamp(24px, 2.3vw, 34px); font-weight: 600; letter-spacing: -.025em; flex-wrap: wrap; row-gap: 4px; }
.start-in { margin-left: .55em; font: italic 400 1.04em/1.2 var(--serif-b); color: var(--gold); letter-spacing: -.005em; white-space: nowrap; }
.hb-copy .start { display: none; }
.hb-acts { margin-top: 40px; }
@media (max-width: 860px) { .hb-copy .pains { margin-top: 18px !important; font-size: 21px; } .hb-acts { margin-top: 22px; } }

/* phones: hero copy centred on the same axis as the bottles and the facts */
@media (max-width: 860px) {
  .hb-copy { text-align: center; display: flex; flex-direction: column; align-items: center; }
  .b .hb-copy h1 em { margin-left: 0; }
  .hb-copy .pains { justify-content: center; }
  .hb-acts { justify-content: center; }
}

/* facts: entrance on the list, not on each item, so the item fade is never overridden */
@media (prefers-reduced-motion: no-preference) {
  .seals li, .seals li:nth-child(n) { animation: none !important; }
  .seals { animation: up .9s .5s var(--ease-b) both; }
}
.seals li { opacity: 1; transform: none; }
.seals li.swap { opacity: 0 !important; transform: translateY(-5px) !important; }

/* phones v4: title, then bottles + facts, then the button */
@media (max-width: 860px) {
  .hb-copy { display: contents; }
  .hb-hero { text-align: center; align-items: center; }
  .hb-hero h1 { order: 1; }
  .hb-hero .pains { order: 2; justify-content: center; }
  .hb-pack { order: 3; flex: 1; width: 100%; }
  .hb-acts { order: 4; margin-top: 18px; justify-content: center; }
  .hb-hero .cue { display: none; }
}
@media (max-width: 860px) { .hb-pack { justify-content: center; margin-top: 8px; } .hb-pack img { width: 138%; margin-left: -19%; max-height: 50svh; } }
@media (max-width: 860px) and (max-height: 660px) { .hb-pack img { max-height: 40svh; } }
@media (max-width: 860px) { .hb-pack { justify-content: flex-start; margin-top: 4px; } .hb-acts { margin-top: 22px; } }
@media (max-width: 860px) { .hb-pack img { margin-top: -44px; } }
@media (max-width: 860px) and (max-height: 660px) { .hb-pack img { margin-top: -24px; } }
@media (max-width: 860px) { .hb-hero { padding-bottom: 6px; } .hb-acts { margin-top: 30px; } }

/* turntable: the four bottles go round, each comes to the front (orbit.js) */
.hb-pack .orbit { display: none; position: absolute; pointer-events: none; z-index: 2; }
.hb-pack.orbiting .orbit { display: block; }
.hb-pack.orbiting > img { visibility: hidden; }
.hb-pack .orbit img { position: absolute; left: 0; top: 0; max-width: none; margin: 0; -webkit-mask-image: none; mask-image: none; animation: none; will-change: transform, filter; }